Bridget's Blog


Reputation Architecture-RainCamp Atlantic City Day 1

Reputation Architecture is the theme of RainCamp Atlantic City.  Day 1 

When I hear the word architecture I think of beautiful, historic buildings that have stood the test of time. It's the craftsmanship and detailing that awe me.   I think of modern buildings that highlight the details of the vision of the architect, executed so beautifully by all those involved in the project. It is paying close attention to the details, as well as the end result.   No building, no matter how beautiful will stand if the foundation is weak.   

St Patrick's Cathedral New York

Reputation architecture to me is building how others precieve me and my business.  It is paying attention to even the smallest details.  It is standing my "brand" on a strong foundation of ethics, knowledge, professionalism and empathy.  It is surrounding myself with those that align with my beliefs and understanding so that each and every transaction is executed beautifully. 

Word of mouth used to be the only way people knew whether you were true to your word.  Somewhere around 1994 a little thing called the internet was starting to make it's way into the mainstream.  Today, most can't imagine life without it.  Instant information, instant gratification, the good, the bad, the ugly shot out into the ether in miliseconds. 

By the end of today it is estimated that 150 new apps, about 60 thousand blog posts and 200 thousand web sites will be launched.  Some think that means that in the overload of information anything you do probably won't even be noticed.  It is noticed, by someone, some time.  Just stop and think about the careers that have been launched because of a single youtube upload.  Think about the careers that have been destroyed because someone's "friend" posted a picture or video as a joke.

Your reputation is what you make it.  Social media can be a fabulous addition to your marketing plan.  Don't try to be all things to all people.  Even if you never slept or ate, you would never be able to manage all of the social networks that are out there.  Pick one, pick more, but pick something that works for you.  RETAGGER will help you to keep track of the profiles you created. Social Networking is to introduce you, who you are, what you believe, to your network. People don't want to be sold, they do want to buy.  The goal is to have them buy from you!

"If you go on these sites and you just try to sell, you will ashtag fail." Brad Andersohn

Be transparent.  Be careful. 

"Some things that are in your head should NOT be let out.  You have a brand and reputation to protect."  Brad Andersohn

Each and everything you do is a board or a nail or a light fixture in building your reputation.  Will your reputation stand the test of time?  I am confident that mine will as long as I continue to act with ethics, knowledge, professionalism and empathy.

Reputation Architecture-RainCamp Atlantic City Day 1.  More to come! 

Warm Regards,

Bridget McGee  Maryland Mortgage Mama  NMLS# 196068  SWBC Mortgage.   410-960-2061 EHO or


If you are considering purchasing a home in Maryland and want to be sure you are mortgage ready, my brother Tony and I will be happy to help! We help to make the mortgage process a pleasure! 

If you already own your home, we are happy to provide a no-cost mortgage review to help you to determine if refinancing may be in your best interest.  Please contact me at 410-960-2061.

Comment balloon 33 commentsBridget "Mortgage Mama" McGee • April 05 2011 09:31AM


Bridget that was an amazing synopsis of very important lessons for day 1.  Please keep us up to date on other great concepts.  I went to rain camp in Denver and loved it but sure could use a refresher!

Posted by Lorraine Sayer, Realtor ABR,CDPE,GRI - Colorado Springs,CO RE/MAX (Monument, Black Forest, Falcon, Fountain homes ) over 9 years ago

Bridget, I enjoyed reading your blog and this is a new concept to me - always new ways of stating what has been around for a long time. Think before you act. Consider if it needs to be said, if it needs to be said now and it needs to be said by me.  - the email phenom triggers in many of us an impetuosity that needs to be tempered. We are still learning and re-learing what's been around - the golden rule.

Posted by Janice Roosevelt, OICP ABR, ePRO,Ecobroker ( Keller Williams Brandywine Valley ) over 9 years ago

Bridget ~ Great information, I'm here too, did you stay for day two?

Posted by Diane M. Phillips Realtor 443-286-4365, Specializing in Carroll Co., MD (Frankly Real Estate Inc.) over 9 years ago

Well said Bridget - It is standing my "brand" on a strong foundation of ethics, knowledge, professionalism and empathy.  It is surrounding myself with those that align with my beliefs and understanding so that each and every transaction is executed beautifully

Featured in BananaTude

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 9 years ago

Bridget, I love the way you wrote this post and are sharing the information from day one of RainCamp. Your brand and your reputation is wonderful.

Looking forward to your next post.

BTW are you available on Wednesday May 4th?

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 9 years ago

Hi Bridget. It was great to meet you.  Learned a ton at RainCamp and had a great time, too.  Congrats on your feature.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 9 years ago

Bridget, thanks for sharing about RETAGGER. I have copied and pasted profiles various places and even have an xcel spreadsheet for all the places I belong, but it soulds like RETAGGER is a good place for me. Just as Ben last year talked about our internet footprint, this year we are building the rest of the building with our reputation :)


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) over 9 years ago

I remember you mentioning the picture of the Cathedral during Steven's presentation, really looks cool. 

Posted by SEO Social Media Real Estate Marketing Consultants (UMS Agent Assistant) over 9 years ago on the gold star!  Really.  I'm with ya.  I love transparency....I'm totally in b/c I need to be real.  Needless to say, the most important words are "be careful."  My dad always said that you blow your good name, you can rebuild your life and move forward, but you'll never be able to completely untarnish it.  Great words!

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001) over 9 years ago

It was a great learning experience.  I learned so much I can't wait for the next camp!  In real estate, reputation architecture is very important in the whole picture of what we do! 

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) over 9 years ago

You are what you blog. Be yourself and let the readers decide.

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) over 9 years ago

Bridget- it was very good to meet you and to participate in the day 2 excercises with you. That quote from Bob Stewart is a keeper that is in my notes as well! 

Posted by J. Philip Faranda, Broker-Owner (J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY) over 9 years ago

Reputation architecture.  What an interesting concept.  It makes sense, now that you've explained it.

Posted by Bruce LaMaster, Strength of Teamwork . . . Reputation for Results (Allison James Estates & Homes) over 9 years ago

That is some good advice.  Be careful in whatever you do especially on the internet.

Posted by Beth Pover over 9 years ago


Interesting subject, reputation architecture.  I have to read more about it. 

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) over 9 years ago

Bridget - It was so great getting to know you and spend time with you at Rain Camp. I look forward to seeing more of you in the Rain! Congrats on the feature and your photo is spectacular!

Posted by Kristine Ginsberg, NJ Home Stager (Elite Staging and Redesign, LLC) over 9 years ago
I like the term reputation architecture. That is a neat way to explain it.
Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge over 9 years ago

The rep of your brand is everything! Gotta build it as much as you can.

Hope you had a great time at Rain Camp. I hope to attened one this year.

Posted by Scott Fogleman, Greater Good Group (New Home Team 804-573-9592) over 9 years ago

Thanks for the recap.  I was unable to attend, and am glad you had time to share some of what you gleaned.  Protecting your online reputation is sooooo important - all it takes is a few ill-thought out blogs or comments...

Posted by Karen Rice, Northeast PA & Lake Wallenpaupack Home Sales (Davis R. Chant, REALTORS) over 9 years ago

Lorraine, Thanks so much, there is much more to follow.  I learned more than I would have imagined.  There were amazing people there who were so ready to share.  I can't wait to read other participants take-aways!

Janice, "Consider if it needs to be said, if it needs to be said now and it needs to be said by me." WELL SAID!

Anna, Thanks for the feature.  I had just pulled up for a settlement on Friday when a group of kids walked down the other side of the street.  One was in a Banana Suit.  Couldn't get the camera out fast enough!  Maybe it was a sign!

Margaret,  This is just the first topic, 2 incredibly full days of blog-able information. I am looking forward to sharing more and reading more!  For you, I will make myself available on May 4th!

Debbie,  Thanks so much, it was great to meet you.  I love your passion about flooring.  Thanks for sharing your knowledge, I know it will help me as I continue with my kitchen reno!




Posted by Bridget "Mortgage Mama" McGee, Maryland Mortgage Mama NMLS#196068 (SWBC Mortgage 410-960-2061) over 9 years ago


Michael,  Thanks, my husband is an incredibly talented photographer.  If you want to see more, check out  That picture was in the New York City album.

Sharon,  I have filled out so many profiles, it's definitely hard to keep track.  Sounds like Retagger will certainly help.  Let me know what you think!

Larry,  I know you get it! Heck, that is how we connected!  If you have the chance to attend RainCamp do it.  You won't regret it!

Laura, Next RainCamp?!  I hear ya!  I will need a couple months to implement what I learned at this one!  One step at a time.

Dave, blogging is just one part of the picture, you are also what you facebook, tweet, words, actions....

Philip,  I was honored to be your group. I look forward to following you!  I think I attributed the quotes to Bob, but they should have been Brad's.  I updated the blog.

Bruce, it really does make sense.  Once the words are out in the ether you can't get them back!

Beth, "Especially on the internet"  Exactly!

Evelyn,  I am quite sure there will be lots of takes on the information we learned.  Really important stuff!

Kristine, The pleasure was mine.  You have become one of my new heros. I could FEEL the support and adoration each time your husband looked at you.  You are a blessed women, never forget that!

Cheryl, The ActiveRain Gurus sure know what they are talking about!

Scott, Believe me, attending RainCamp will be well worth the money and the cost.  This was my first.  I was so glad that it was a 2 day event, the information I learned will prove priceless!

Karen, this was just on the FIRST much more! "all it takes is a few ill-thought out blogs or comments..."  That is for sure!!









Posted by Bridget "Mortgage Mama" McGee, Maryland Mortgage Mama NMLS#196068 (SWBC Mortgage 410-960-2061) over 9 years ago


Loved your input during our afternoon breakout sessions yesterday.

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) over 9 years ago

This is the missing link that agents have been searching for since they attended their first real estate sales course ! New Age Branding to penetrate a SPECIFIC market !!!

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) over 9 years ago

As a fellow attendee of Rain Camp, I could not agree with you more.  Very well said!

Posted by Bob Zorechak - ABR, GRI, e-PRO, Sells Homes in Morris/Somerset/Hunterdon Cos., NJ (Keller Williams Realty Metropolitan) over 9 years ago

Bridget, it was great meeting you at RainCamp, and indeed you've given us a very succinct snapshot analysis of the first day's opening session. I can't wait to start implementing alot of it.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) over 9 years ago

Bridget - so sorry we missed this event... The last one we went to in NYC was great...

Posted by Robert and Lisa Hammerstein -201-315-8618, Bergen County NJ Real Estate (Christie's International Real Estate ) over 9 years ago

Bridget it was wonderful meeting you and so many others at Rain Camp Monday and Tuesday.

You did a wonderful job putting what we learned into your own words!

Keep sending these wonderful blogs and  I will keep reading them!

See you in the Rain!

Posted by Susanne Brown, I work hard to make real estate dreams come true! (RE/MAX Realty 9) over 9 years ago

The Parochial architecture picture you shared is an incredible analogy most can relate to rapidly.  Your concise elaboration on the theme not only provide excellent information but drew me into the millieu of RainCamp!  Thank you!

Posted by James Locklear, Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL (Online Marketing Advertising Consultant) over 9 years ago

Hi Bridget,

Thanks for giving us an insight at the RainCamp.

Cheers from Lake Tahoe,

Posted by Brandon & Grace Yee, Lake Tahoe Real Estate (Chase International) over 9 years ago

Irene, And I yours!  I loved the breakouts and hearing the member ideas....That's another blog!

Michael, Specific is the key word.  If people can't find you, they can't do business with you!

Bob, thanks!

William, It was great to meet you. My plan is to implement a little at a time, so I don't get too overwhelmed!

Lisa and Robert, It was so well planned and executed, you would have thought they had done two day sessions forever!  Well worth it!

Susanne, RainCamp inspired me!  Great to meet you too!

Wow James, That is the nicest sounding compliment I have ever recieved, online or off!  So glad you stopped by!

Grace, my pleasure. I would highly recommend RainCamp. Now the tough part will be implementing!






Posted by Bridget "Mortgage Mama" McGee, Maryland Mortgage Mama NMLS#196068 (SWBC Mortgage 410-960-2061) over 9 years ago


Well said.  AR RainCamp shared that future in late November 2010 and I have been trying to make sure I get more referances.  Am curious is they just need to be in one place or across many avenues- LinkedIN, Angie's List, Yelp, ETC?  Any thoughts?

All the best, Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 9 years ago

I was reading along on this post and I started to recognize a couple of those statements...  lol!  Thanks for the mention Bridget, it was really GREAT getting to meet and spend some quality time with you. Thanks. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 9 years ago

Michelle, I am no expert on social media, but it sure seems like adding references/testimonials anywhere potential clients are learning about you couldn't be bad!  We heard many times that you must pick something and master it as most won't be able to manage all of the possible outlets.

Brad, The pleasure was mine!  Each time I read something about RainCamp, I smile.  The staff and speakers were amazing.  I learned from each and every person I met! 


Posted by Bridget "Mortgage Mama" McGee, Maryland Mortgage Mama NMLS#196068 (SWBC Mortgage 410-960-2061) over 9 years ago